A New Name for a Familiar Portfolio
By Marc Albani
Singapore, June 16th, 2026. If you work with engineering software in the process industry, you have likely heard by now that Hexagon has spun off its Asset Lifecycle Intelligence division and relisted it on the NASDAQ under a new name: Octave Intelligence. The brands and products you know — SmartPlant, Smart 3D, and the broader engineering portfolio — have also been rebranded under the Octave umbrella. It is, by any measure, a significant change. But for the users and organisations that rely on these tools’ day in and day out, the underlying reality is more nuanced.
Marc Albani, General Manager and Marketing Director at TecSurge has a track record within several industries, including chronologically: FMCG/Beauty, Logistics/B2B Services, and Information Technology. Marc holds a Postgraduate award in Management and Business from the University of Warwick Business School, UK, and is internationally educated with graduation in the USA and Thailand. He has collected several B2B Marketing Awards. He is based in Singapore since 2009 where he lives with his family.
Many people still refer to the portfolio as SmartPlant, a term that has not been in official use for years. The same will likely be true of the Hexagon-to-Octave transition. A designer running Smart 3D on a live project does not stop and update their vocabulary the day a press release goes out. That shift happens gradually — usually the first time they open a version of the software that carries new branding. As far as we can tell that rebranded software release is still to come.
This is not a criticism. It is simply how these transitions work in practice, and it is worth acknowledging openly rather than pretending the rebrand instantly changes how the user community thinks and talks about the tools they use every day.
What does this mean for TecSurge? In one sense, nothing has changed. Our expertise — built over more than a decade — is in the engineering applications themselves: the data, the workflows, the migrations, the configurations, and the integrations. Those capabilities do not change because a logo changes. The tools we support under the Octave name are the same tools we have supported under the Hexagon and Intergraph names before that.
At the same time, we recognise that Octave is now a listed company with a distinct identity, and that the industry will increasingly use the new product names. We intend to grow and develop our presence alongside that transition rather than wait for it to complete. If you search for Octave expertise today, we want you to find us — because we have been delivering exactly that, under several different names, for over a decade.
We congratulate Octave Intelligence on their spin-off, NASDAQ listing, and rebranding, and look forward to continuing to support their customers with the same depth of expertise we have always provided.
If your organisation is navigating engineering software decisions in this period of transition — whether evaluating the Octave portfolio for the first time or looking for support on an existing implementation — we would be glad to help. Please contact us to start a conversation or leave me a comment below to discuss how we can achieve success together.